Interview with Price Pfister Channel Manager
April 10th, 2007
Why were you first attracted to Drawloop?
“We were looking for a way to automate our proposals in Black & Decker’s Hardware & Home Improvement Group. It appeared that Drawloop could automate our manual process of doing presentations. We wanted to simplify the front-end of our selling process. Our presentations were being created manually throughout the company and it took too many man hours.”
Where was the most critical need for Drawloop in your company?
“We needed a standardized process for our sales proposals that was guaranteed to be done the same way every time.”
Who is using the system in your company and how is it beneficial?
“Price Pfister sales department is using it. It used to take up to 2 hours per presentation, where now it takes only minutes. It has increased the number of sales activity hours up another 3,600 hours a year. With our sales reps on the system right now, we expect a significant increase in sales.”
How have you experienced efficiency in the sales process?
“Operationally, we are saving man hours because processes are no longer bottle-necked which has allowed for a growth in sales. Because the process is operationally manageable, we can properly forecast sales and keep an accurate supply of product without over or under stocking. It helps us manage sales forecasting by individual SKUs, and it also helps us with new product sales studies.”
What do you project to be Drawloop’s impact to your company in the future?
“We see Drawloop’s process helping us train a newcomer faster. This will significantly reduce the training costs and begin productivity sooner. We can now better evaluate presentations and their effectiveness and have a clearer view of what is working and what’s not to enable us to address problems more efficiently.”
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